Beginning PHP and MySQL E Commerce or Head First Software Development

Beginning PHP and MySQL E-Commerce: From Novice to Professional

Author: Cristian Dari

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e-commerce web sites. Based around a real-world example involving a web site selling t-shirts, you'll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e-commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You'll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user-friendly shopping cart.

Other highlights:

• The authors show you how to build a complex, extendable e-commerce web site using sound development practices.
• This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
• The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third-party services such as Amazon's affiliate program.

What you'll learn

• Build an extensible e-commerce web site using sound development techniques.
• Increase sales through proven techniques such as cross-selling, upselling, and enhancing customer service offerings.
• Expand your product and serviceofferings by integrating with reseller programs such as Amazon Affiliates via XML web services.
• Take advantage of search engine optimization techniques to make your web site more easy to find.
  

Who is this book for?

This book was written for individuals seeking to build e-commerce web sites using the PHP language and MySQL database.


About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry-level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from "novice to professional." You'll start your journey by seeing what you need to know--but without needless theory and filler. You'll build your skill set by learning how to put together real-world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there--it is your trusted guide through unfamiliar territory!


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Beginning PHP and MySQL 5: From Novice to Professional, Second Edition

PHP 5 Objects, Patterns, and Practice

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Head First Software Development

Author: Dan Pilon

Even the best developers have seen well-intentioned software projects fail -- often because the customer kept changing requirements, and end users didn't know how to use the software you developed. Instead of surrendering to these common problems, let Head First Software Development guide you through the best practices of software development. Before you know it, those failed projects will be a thing of the past. With its unique visually rich format, this book pulls together the hard lessons learned by expert software developers over the years. You'll gain essential information about each step of the software development lifecycle -- requirements, design, coding, testing, implementing, and maintenance -- and understand why and how different development processes work. This book is for you if you are: Tired of your customers assuming you're psychic. You'll learn not only how to get good requirements, but how to make sure you're always building the software that customers want (even when they're not sure themselves) Wondering when the other 15 programmers you need to get your project done on time are going to show up. You'll learn how some very simple scheduling and prioritizing will revolutionize your success rate in developing software. Confused about being rational, agile, or a tester. You'll learn not only about the various development methodologies out there, but how to choose a solution that's right for your project. Confused because the way you ran your last project worked so well, but failed miserably this time around. You'll learn how to tackle each project individually, combine lessons you've learned on previous projects with cutting-edge development techniques, and end upwithgreat software on every project. Head First Software Development is here to help you learn in a way that your brain likes... and you'll have a blast along the way. Why pick up hundreds of boring books on the philosophy of this approach or the formal techniques required for that one? Stick with Head First Software Development, and your projects will succeed like never before. Go on, get started... you'll learn and have fun. We promise.