Groundswell: Winning in a World Transformed by Social Technologies
Author: Charlene Li
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry -- and it's utterly foreign to the powerful companies running things now.
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you'll learn how to:
· Evaluate new social technologies as they emerge
· Determine how different groups of consumers are participating in social technology arenas
· Apply a four-step process for formulating your future strategy
· Build social technologies into your business -- including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company's public image
The Financial Times
... for Groundswell's intended audience - managers struggling to answer questions such as "should my soap company have a presence on Facebook?" or "why isn't anyone reading our company blog?" - the emphasis on data and analytics is not a bug - it's a feature.
CIO Magazine
...you can't control users looking to utilize Web 2.0 technologies such as blogs, wikis and social networks... CIOs and other business leaders must embrace these technologies in the enterprise, and enable their employees to share and work collectively with each other to foster new innovations.
What People Are Saying
Seth Godin
"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"--(Seth Godin, author, Meatball Sundae)
Scott Cook
"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."--(Scott Cook, Founder and Chairman of the Executive Committee, Intuit)
Cathie Black
"Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly-especially when talking to and supporting your consumers-is essential for business success."--(Cathie Black, President, Hearst Magazines)
Christina Norman
"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."--(Christina Norman, President, MTV)
John T. Chambers
"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we're starting to realize the value of those connections as well as the new communications and experiences those interactions lead to-the 'human network.' Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."--(John T. Chambers, Chairman and CEO, Cisco)
Clark Kokich
"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."--(Clark Kokich, CEO, Avenue A
Adobe Photoshop Lightroom 2 Book for Digital Photographers
Author: Scott Kelby
Written in concert with Adobe's development of the Photoshop Lightroom 2 Beta, The Adobe Photoshop Lightroom 2 Book for Digital Photographers - by #1 bestselling computer and technology author, Scott Kelby - is the most complete and concise Lightroom "how-to" book for digital photographers of all skill levels.
In The Adobe Photoshop Lightroom 2 Book for Digital Photographers, Scott walks readers through the basics of Lightroom use, leading them to a brilliantly devised and super efficient digital photography workflow that dramatically improves productivity and allows photographers to spend less time processing photos and more time shooting them.
Throughout the book Scott shares his personal camera and Lightroom settings, as well as the studio-tested techniques he's developed for his own photography workflow. The book is written in his trademark step-by-step, plain English style, and because he knows what really works and what doesn't, he isn't shy to tell you flat out which tools to use, which to avoid, and why. This allows digital photographers of any skill level to jump right in using Lightroom like a pro from the very start, sidestepping a lot of the frustrations that typically haunt those unfamiliar with new applications…especially those as powerful as Lightroom.
What really sets The Adobe Photoshop Lightroom 2 Book for Digital Photographers apart from other Lightroom books on the market are the last two bonus chapters where Scott answers the questions, "In exactly what order am I supposed to do things in Lightoom," and "Where does Photoshop fit in to the mix?" Both chapters start with an on-location photo shoot, including full detailson the equipment, camera settings, and lighting techniques. Readers then witness as he takes the photos from each shoot through the entire workflow process, to the final output of the 16"x20" prints. And, because he incorporates Photoshop seamlessly right into this workflow, you'll learn some of the latest Photoshop techniques for portrait and landscape photography as well.
If you're one of those people who learns best by actually doing the projects yourself; who learns best without all the complicated technical explanations and confusing jargon, and if you really want to start using Lightroom today to unlock the productivity secrets of "The new digital photography workflow,"---there is no faster, more "straight-to-the-point" or more fun way to learn than this groundbreaking new book, and you are absolutely going to love it!
Table of Contents:
Ch. 1 Importing: Getting Your Photos into Photoshop Lightroom 1
Ch. 2 Library: Organizing Your Photos 35
Ch. 3 Customizing: How to Set Up Things Your Way 103
Ch. 4 Editing Essentials: How to Develop Your Photos 129
Ch. 5 Local Adjustments: How to Edit Just Part of Your Images 169
Ch. 6 Problem Photos: Correcting Digital Camera Dilemmas 187
Ch. 7 Exporting Images: Saving JPEGs, TIFFs, and More 219
Ch. 8 Jumping to Photoshop: How and When to Do It 237
Ch. 9 Gorgeous: B&W Converting from Color to Black and White 271
Ch. 10 Slideshow: Sharing Your Photos Onscreen 291
Ch. 11 Print: Printing Your Photos 317
Ch. 12 Web: Getting Your Photos on the Web 355
Ch. 13 Portrait Workflow: My Step-by-Step On-Location Portrait Shoot Process 375
Ch. 14 Travel Workflow: My Step-by-Step Travel Photography Process 399
Index 420
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